Breakhouse had the opportunity to redefine the retail experience at Vogue Optical and create the new roll out design standard for an extensive network of over 50 stores. Our approach was to create a fresh new environment through a focus on large scale graphics and signage using a bold colour palette to transform the space. We were able to put visual emphasis on key information graphics such as shelf takers and permanent messaging by integrating them into the store fixtures.
Breakhouse branded and designed Vogue Optical. As well as all the interior/exterior work, Breakhouse designed all the collateral