Creating engaging experiences starts with people. Watching people, talking to people and asking them questions. It also starts with observing the landscape and acknowledging the constant state of change in retail. Continual flux means, more than ever before, every brand needs to think like a start-up.
customer experience strategy
retail + hospitality concepts
signage + graphics
national roll-out packages
Led by a unique group of creatives, our team acts as partners and advocates for our clients. We are the gatekeepers of the design. We guide the experience towards our collective end goal.
Vincent leads the activation and architecture practice at Breakhouse, championing retail and hospitality build and roll-out initiatives. His comprehensive understanding of the complexities of the built environment allows him to create seamlessly integrated experiences that connect to consumers. Vincent has gained his in-depth architectural knowledge through a wide range of commercial, institutional and residential projects across North America and Europe.
Less work-oriented conversations with Vince often include discussing the quality of waves from a morning’s surf … even in January on Canada’s east coast. Gulp.
As one of the founding partners, Peter oversees strategic vision at Breakhouse. A passionate community influencer, he encourages a design-thinking approach for solving public realm as well as commercial challenges. Moving comfortably between national brands and local organizations, Peter knows how to share an approach that will deliver on the triple bottom line.
Oh, and he’s the Honorary Consul General for Austria in Atlantic Canada, so if you need a good Wiener Schnitzel recipe…
Aaron leads design strategy for key clients in the retail sector as well as the food and beverage industry. With a background in both architecture and retail, he instinctively understands customer experience and how design makes or breaks the connection of a brand to its audience.
Aaron is also funny. Understated and subtle, but very funny.
Glen is a driving force behind socially-significant, customer-centric experiences that deliver commercial success. Since co-founding Breakhouse in 2000, Glen has shared his strategic brand ideation and design excellence with clients such as Kelsey’s, McDonald’s Canada, Sobeys, the NSLC and Shaw to help them execute award-winning branding, retail, hospitality and architectural initiatives.
Glen will listen to your story, tell you a joke and help tackle your problems, in that order.