Creating engaging experiences starts with people. Watching people, talking to people and asking them questions. It also starts with observing the landscape and acknowledging the constant state of change in retail. Continual flux means, more than ever before, every brand needs to think like a start-up.
customer experience strategy
retail + hospitality concepts
signage + graphics
national roll-out packages
Led by a unique group of creatives and advisors, our team brings together a cross-disciplinary approach to solve our clients' customer experience challenges.
Vincent leads the activation and architecture practice at Breakhouse, championing retail and hospitality build and roll-out initiatives. His comprehensive understanding of the complexities of the built environment allows him to create seamlessly integrated experiences that connect to consumers. Vincent has gained his in-depth architectural knowledge through a wide range of commercial, institutional and residential projects across North America and Europe.
Less work-oriented conversations with Vince often include discussing the quality of waves from a morning’s surf … even in January on Canada’s east coast. Gulp.
As one of the founding partners, Peter oversees strategic vision at Breakhouse. A passionate community influencer, he encourages a design-thinking approach for solving public realm as well as commercial challenges. Moving comfortably between national brands and local organizations, Peter knows how to share an approach that will deliver on the triple bottom line.
Oh, and he’s the Honorary Consul General for Austria in Atlantic Canada, so if you need a good Wiener Schnitzel recipe…
Aaron leads design strategy for key clients in the retail sector as well as the food and beverage industry. With a background in both architecture and retail, he instinctively understands customer experience and how design makes or breaks the connection of a brand to its audience.
Aaron is also funny. Understated and subtle, but very funny.
As an art director, Stephanie tackles a wide range of multi-channel projects in print, web and 3 dimensions, all with excitement and a sense of humour. Her experience in the advertising industry has allowed her to work on many successful campaigns with high visibility while managing tight deadlines. Nothing gets the ol’ blood pumpin’ like pulling an all nighter!
Stephanie’s passion is fuelled by large amounts of coffee and hugs from her bouncy poodles Walter and Donnie.
Danielle is a driven architect who has led complex, multi-channel projects on a variety of scales. Among her volunteer experiences is a recent stint with Habitat for Humanity on Big Island, Hawaii.
C’mon, twist that rubber arm!
Allison is passionate about interior design. Her skills as a designer have been a strong asset for the customer centric approach at Breakhouse, as she is able to weave all aspects of an interior project together, from environmental graphics, wayfinding materials, finishes, specifications and detailing.
Allison is a true DIY queen, making pottery and refinishing furniture under the supervision of her cats Jack and Frank.
Tyler executive leadership and business experiences have included corporate restructuring, financing, HR issues, business start-ups, purchases and sales as well as tax planning and compliance.
Tyler is a partner at Strategic Growth Accounting Services Inc.
A former founding-partner of Breakhouse, Glen offers his deep knowledge gained from working with clients on award-winning customer-centric experiences in the retail and hospitality sector.
A User Experience (UX) and usability expert, Jeff began building sites for the web over 25 years ago. He works with us to re-imagine in-store experiences by creating engaging connections between the online and brick + mortar realms.
Jeff is co-founder of digital marketing agency Kula Partners.
Tara is an accomplished media strategist with more than 20 years of experience working closely with notable brands to manage their integrated communications.
Tara is Associate VP, Marketing and Brand Strategy at NATIONAL Public Relations.
A 25 year veteran in the commercial construction industry, Kirby brings experience in pre-construction considerations, site selection, building design, project delivery types and procurement. He works with consulting teams to facilitate contractor and trade selection, and offers assistance with financial proformas, budget and schedule review.