As a leading provider of information and communication technology on the east coast of Canada, Aliant asked Breakhouse to deliver an overall retail strategy and flagship store design that would create a destination for teens and young professionals.

Our approach delivered a design that exemplifies a shopping evolution - sparking new and strengthening existing customer relationships while building brand loyalty and employee ownership and pride. Aside from winning the Retail Council of Canadain 2006 “New Retail Store Design Concept Award”, sales on all channels and foot traffic increased so much that Aliant made the Breakhouse design the new retail standard for all demographics and rolled it out across the Maritimes provinces.