Bloomsbury

New Aged

Is Gen X looking for something different?  You bet it is.

As our aging demographic expands beyond Boomers, the time has come to reconsider what lifestyle choices and environments are most important for a healthy, long life.

Shannex, already a leader in long-term seniors care, needed to think differently when it started to build out this groundbreaking 36 acre community, knowing that most of the 2,000+ residents would, in short order, be made up largely of Generation Xers.
A first of its kind in Canada, purposefully designed for a longevity focused lifestyle, Bloomsbury features a unique mix of public, resident and members-only experiences.

Our design team’s thinking, from both a built-design and brand-positioning point of view, embraces principles that emphasize optimism, vibrancy, health + social wellness for a cohort who, more than previous generations, are known for being independent, entrepreneurial, educated, and at times skeptical. In other words, this place must reflect real life. That means designing an interconnected and walkable neighbourhood with beautiful outdoor spaces, cafes, restaurants, and a local market with curated retail and wellness services that will be open to the public at the 115,000 sq. ft. hub known as Bloomsbury Place.  Central to the Bloomsbury experience is Allbright Life, a new brand our group created for the club and residential concept that forms the heart of the community. Exclusive to the Allbright Life club membership will be dining and entertainment venues, a co-working centre, event space, a library, gym, health centre and thermal spa.

Approximately 62% of Canadians express a desire for more social engagement with family and friends, and nearly a quarter feel they spend too much time alone, highlighting a gap between Canadians’ social needs and daily realities. Bloomsbury is thoughtfully designed to bridge that gap, creating a community that fosters interaction and personal fulfillment for people of all ages. An added societal benefit, as home-owners return their low-density properties to the market, there is a multiplier effect benefitting the housing supply with higher density and specialty housing inventory.

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