Long Live the Evolution!
There’s nothing more satisfying than when the next chapter of a great book takes you even deeper into the story. That’s just what happened as this venerable wine, beer and spirits store undertook an expansion and renovation after 15 years of building a loyal following.
Speaking of chapters and books, the evolution of the Bishop’s experience was heavily inspired by libraries and storytelling. Selecting the appropriate bottle of wine is oddly similar to walking into a library to find a good read. You will often choose a book based on how you are feeling. If you’re looking for something to curl up by the fire to read, you might not head for the science stacks (unless you’re a PHD candidate for physics..)
We approached the customer journey with the notion that mood, occasion and personal interests would steer the decision-making process. To help guide a shopper, the store itself needed to tell stories. The store signage needed to inspire and animate, even if the superb (and story-rich) staff weren’t nearby.