As part of a comprehensive project to redesign the Lawtons Drugs retail experience, Breakhouse created, developed and managed an extensive signage, environmental graphics and wayfinding design package.

Our approach was to define multiple retail department  zones, redefining brand colours, graphic treatments and strategic copy that would work harmoniously together as visual strategy and hierarchy to reinforce the corporate brand of Lawtons Drugs. The signage and wayfinding design served to functionally guide customers through each retail zone, providing clear designation to contact points while creating visual enticement and showcase feature brand offerings as well as professional services.

Complementing the graphics system, our redesigned custom millwork and careful materials selections bring a touch of vintage department store feel to this community store.

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